Bike Attack is now an Authorized Specialized Dealer
Posted by Bike Attack on Jul 3rd 2026
Bike Attack is now an Authorized Specialized Dealer – A New Chapter Begins in Santa Monica
Bike Attack Welcomes Specialized Bicycles
Big news for Southern California cyclists!
Bike Attack is proud to announce that we are now an Authorized Specialized Dealer, bringing one of the most respected names in cycling to our Santa Monica showroom.
Our first shipment of Specialized bicycles has officially arrived, featuring some of the most anticipated commuter and fitness bikes on the market, including the incredibly popular Specialized Sirrus X 3. While our sister store in the same building in Santa Monica, Bike Attack Electric, is showcasing Specialized's cutting-edge Turbo e-bike lineup, Bike Attack will focus on Specialized's outstanding collection of traditional bicycles for riders of every level.
This exciting partnership represents another milestone in Bike Attack's commitment to offering the world's finest bicycles and exceptional customer service.
More Than 30 Years of Cycling Passion
Bike Attack's story began in 1994 in Berlin, Germany, founded by passionate cyclists who believed a local bike shop should be more than just a place to buy bicycles—it should be a place where riders feel welcome, receive expert advice, and become part of a cycling community.
That philosophy came with us to California.
Over the years, Bike Attack has grown into one of the best-known independent bicycle shops in Los Angeles, serving everyone from casual beach riders and daily commuters to mountain bikers, road cyclists, triathletes, and professional athletes.
Located just blocks from the famous Santa Monica Beach Bike Path, Bike Attack has become a destination for riders throughout Southern California looking for premium bicycles, expert service, professional bike fitting, and knowledgeable staff who truly live and breathe cycling.
Being selected as an Authorized Specialized Dealer is a tremendous honor and reflects our ongoing commitment to offering the industry's finest brands.
Why Specialized?
Since 1974, Specialized has helped shape the modern bicycle industry through innovation, engineering, and an obsession with creating better rides.
Founded by Mike Sinyard, Specialized started with a simple vision: build products that cyclists genuinely want to ride.
Over the decades, that vision has transformed into one of the most influential bicycle companies in the world.
Specialized introduced the world's first mass-produced mountain bike, the legendary Stumpjumper, and has continued to lead the cycling industry with innovations in:
- Road bikes
- Mountain bikes
- Gravel bikes
- Fitness bikes
- Hybrid bikes
- Commuter bikes
- Electric bicycles
- Helmets
- Cycling shoes
- Rider ergonomics through Body Geometry technology
Today, Specialized bicycles are ridden by world champions, Olympic athletes, weekend adventurers, commuters, and families alike.
Their philosophy perfectly aligns with ours:
The bicycle has the power to change lives.
The First Specialized Bikes Have Arrived
Our first delivery includes one of Specialized's most sought-after hybrid bicycles.
Specialized Sirrus X 3
Designed for riders who want one bike capable of doing almost everything, the Specialized Sirrus X 3 blends comfort, speed, efficiency, and confidence into one incredibly versatile package.
Whether you're riding through Santa Monica, commuting to work, exploring local bike paths, or venturing onto gravel roads, the Sirrus X 3 is ready for every adventure.
Highlights include:
- Lightweight A1 Premium Aluminum frame
- Carbon fork for a smoother ride
- Wide, confidence-inspiring tires
- Reliable Shimano CUES drivetrain
- Comfortable upright riding position
- Hydraulic disc brakes for powerful stopping performance
- Excellent efficiency for commuting and fitness riding
It's an ideal bicycle for riders looking to replace short car trips, improve their fitness, or simply enjoy more time outdoors.
More Specialized Bikes Are Coming Soon
The Sirrus X 3 is only the beginning.
In the coming weeks and months, Bike Attack will continue receiving additional Specialized bicycles, including:
- Fitness bikes
- Hybrid bikes
- Commuter bikes
- Road bikes
- Mountain bikes
- Gravel bikes
- Kids' bikes
- Accessories and cycling gear
Our inventory will continue growing as new Specialized models arrive throughout the year.
Looking for a Specialized Electric Bike?
If you're interested in Specialized's award-winning electric bicycles, visit our sister store in the same building on 2904 Main Street in Santa Monica, who also write a post about it:
Located just next door, Bike Attack Electric now carries premium Specialized e-bikes, including the lightweight and highly acclaimed Turbo Vado SL 2, with many additional Turbo models arriving soon.
Together, our two stores now offer one of Southern California's most complete selections of Specialized bicycles.
Why Buy Your Specialized Bike from Bike Attack?
Buying a premium bicycle should be about more than simply choosing a model online.
At Bike Attack, every customer benefits from decades of experience and personalized service.
Our team helps you choose the right size, riding style, and components so your bike fits you perfectly from day one.
Every bicycle is professionally assembled, safety inspected, and adjusted by experienced mechanics before it leaves our store.
When you purchase your Specialized bike from Bike Attack, you also receive ongoing support, expert maintenance, warranty assistance, and access to one of Southern California's most experienced bicycle service departments.
We're cyclists ourselves, and we want every customer to enjoy the same excitement that got us into riding decades ago.
Visit Bike Attack in Santa Monica
We couldn't be more excited to welcome Specialized to the Bike Attack family.
Whether you're shopping for a fast fitness bike, a dependable commuter, your first premium bicycle, or simply want to experience why Specialized has earned its world-renowned reputation, we invite you to stop by our Santa Monica showroom.
Take a test ride, meet our knowledgeable staff, and discover why Bike Attack has remained a trusted name in cycling for more than 30 years.
The first Specialized bikes are here—and many more are on the way.
We look forward to helping you find your perfect ride.