Bike Attack® is a brand that speaks to a diverse crowd of cycling enthusiasts, from the urban bike messenger, the electric bike enthusiast to the road bike racer. Our voice is one of camaraderie and shared passion, with a touch of pioneering spirit. We're not just a bike shop; we're a meeting point, a hang out, a place to learn and share. We're all about living, working, and riding hard.
Independent Bike Shop. Locally Owned. 40+ Brands.
Bike Attack® is an Independent Bicycle Retailer and popular bike shop with multiple locations in Santa Monica and Playa Vista, California. Bike Attack was founded in 1994 in Berlin, Germany by a group of mountain bike racers and established several bicycle stores and E-bike shops in Santa Monica and Playa Vista throughout the years.
Truly independent, not bound to ONE brand or any price.
Bike Attack’s customers are free to choose between over 40 brands: Aventon, Bern, Bianchi, Biria, Cannondale, Felt, Fox, Foxhead, Free Agent, GT, Haro, Jamis, KHS, Linus, Manhattan, Masi, Marin, Magnum, Orbea, Pure Cycles, SE Bikes, Schwinn, Scott, Shimano, Surface604, Surly, Tern, Troy Lee, Virtue, We the People, and many more.
Award Winning Bike Shop and Electric Bike Store. Not a corporate chain store.
Bike Attack's stores are full service bicycle stores that emphasizes excellence in customer service, pro repair, and bicycle & component sales. Bike Attack's specialties range from beginners to bike enthusiasts, specialized in urban cycling, mountain bikes, road bikes, track bikes, hybrid bikes, commuters, electric bikes, kids bikes and a wide variety of beach cruisers. Bike Attack® also welcomes trade-ins. Bring in your old bicycle and trade it in with a brand new one via Bicycle Bluebook or The Pro's Closet's Trade in Program.
History of Bike Attack®:
Bike Attack® served the US soldiers, their families, US embassy members and the allied forces with outstanding service and received several awards from the US embassy. When the US Army left Germany in 1995, Bike Attack was converted into a bicycle retail store for the German public and quickly became famous as the exclusive distributor for Merlin and Bontrager.
In 2005 Bike Attack moved their location to Santa Monica and established quickly a good relationship with the community. Bike Attack became a Germany distributor for Foes Racing, Hanebrink and Astrix and focused mainly on extreme downhill racing.
The location on Main Street in Santa Monica immediately received a great response from the neighborhood due to its friendly customer service, great selection of brands and professional, dependable service and the most innovative gear in the industry. Soon the location was moved to 2904 Main Street in Santa Monica to focus on the new innovative trend: electric bicycles. It was the first Electric Bike Shop in Los Angeles.
In summer of 2016 Bike Attack® opened their newest location, a modern state-of-the-art Bianchi flagship store located in the new hip outdoor mall RUNWAY PLAYA VISTA right in the middle of Silicon Beach, CA.
Bike Attack Playa Vista is the largest of the Bike Attack® stores and is the first to carry both electric and regular bike brands such as: Bianchi, Scott, Marin, Jamis, Orbea, Cannondale, Linus, Biria, E-Lux, Surface 604, Magnum, Aventon, Okai, Urtopia, Mokwheel, Velotric and a collection of cycling wear from Pearl Izumi, Bianchi, Pedal Mafia and more.
Bike Attack Playa Vista has been voted "Best Bike Shop" by several LA magazines and was awarded America's Best Bike Shop and Retailer Excellence in 2016, 2018, 2019, 2022 and 2023.
Bike Attack® has always been a favorite to LA's celebrities, including Leonardo DiCaprio, Owen Wilson, Adrian Brody, Gary Dourdan (CSI) Julianne Moore, Vince Vaughn, Mickey Rourke, Robert Trujillo (Metallica), John Frusciante (Red Hot Chili Peppers), Brandon Boyd (Incubus), LeAnn Rimes, David Beckham, Johnny Hallyday, Pamela Anderson, Ross Robinson (Slipknot, Korn, Sepultura), Byron Katie, Jim Muir (Dogtown), Josh Brolin, Diane Lane, Alessandra Ambrosio, Tim Robbins, Robert Downey Jr., Michelle Rodriguez, Zac Efron, Simon Cowell, Paul Stanley (Kiss) and much more.
Bike Attack® also has it's own Road Cycling Team and does weekly bike rides and offers regular road rides and training classes for all ages, road and mountain.
Bike Attack® is a platinum sponsor for the Aidslifecycle and offers 15% discounts for participants of Aidslifecycle and all licensed racers (Norba, UCI, Triathlon).
Bike Attack® offers friendly support to community clubs like Critical Mass, LA Bike Coalition, Bicycle Kitchen, Bikerowave, Wolfpack, Midnight Ridazz and more.
Bike Attack® is open 7 days a week, phone: 310-862-5001 (Playa Vista) / 424-744-8148 (Santa Monica), email: Sales@BikeAttack.com.
Bike Attack services the greater Los Angeles area especially Santa Monica, Playa Vista, Culver City, Playa Del Rey, Venice, Mar Vista, Palms, Beverly Hills, Redondo Beach, Hermosa Beach, Manhattan Beach, Inglewood, Hawthorne, Malibu, and operates 2 popular online stores.
Bike Attack’s success is strictly based on the love for cycling.
Bike Attack® is a member of:
Santa Monica Chamber Of Commerce
People For Bikes
Bike Attack Awards
- Most Loved Award Santa Monica 2014
- Most Loved Award Santa Monica 2015
- Best Bike Shop in LA Award from Michael Levine 2013
- Best Bike Shop in LA Award from Michael Levine 2014
- Best Bike Shop LA Hotlist LA, 2nd place 2007
- Best Bike Shop LA Hotlist LA, 2rd place 2013"
- Best Bike Shop LA Hotlist LA, 3rd place 2014
- America’s Best Bike Shop Award 2014 NBDA
- America’s Best Bike Shop Award 2015 NBDA
- America’s Best Bike Shop Award 2016 NBDA
- America’s Best Bike Shop Award 2018 NBDA
- America’s Best Bike Shop Award 2019 NBDA
- America’s Best Bike Shop Award 2020 NBDA
- Bicycle Retailer Excellence Award 2022 NBDA
- Bicycle Retailer Excellence Award 2023 NBDA