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For off road biking the wheel set is essentially one of the most important parts of the bike. This fact has led to the increasing popularity of the 650B or 27.5” wheel size. Recently, bicycling.com featured an article by Matt Phillips titled, “Giant Bets Big on 27.5” Wheels” and while there is a lot of great information in that article — Giants’ Big Bet is a relatively safe one.As Matt states in his article, Giant was one of the last big bike companies to get on board with the 29er, and while they haven’t missed the boat completely on the 650B, they are still coming in on the back side of a wh …
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 In case you haven't heard we've been giving away a lot of bikes lately. If you feel like you may have missed out, then come visit us at pretty much any local Santa Monica event — we're pretty active in the community. You can find us every Thursday at the Concerts at the Pier.Congrats to Beth who just won this custom Purefix Bogey at the Tour da Arts festival. Thanks to everyone who showed up for this event, we had a great time.Liz showed up one recent Thursday evening and went home with this beautiful Manhattan cruiser. You can see in the picture that we're pretty visible even at night.A …
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There are a lot of things to love about Santa Monica; the beach, the art, the music, the community and of course the bikes. So what would happen if we combined all of those things into one epic event? You have the opportunity to find out at the Santa Monica Museum of Art’s fifth annual Tour da Arts. If you appreciate art or are a lover of fun, then this event will take you on a fun-filled ride of music, dance, and art. What is the Tour da Arts?In short, this is a bicycle-themed festival with emphasis on the art and fun. This festival however, is also a tour by bike, as the name suggests. Th …
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Free Bikes Every Thursday - All Summer!Believe it! We've given away two already and there's more to come. Check out the lucky winners below, and then come visit Bike Attack at the Santa Monica Pier on Thursday. Chances are you'll have fun, even if you don't win a bike. When Does The Party Start?It's Happening Now!!!!  7pm every Thursday all through Summer!When it comes to activities at the Santa Monica Pier, these summer concerts top the list. No joke, this is a great time for all. Just relax and listen to great live music or kick it on the beach or pier and you can even bring your own fo …
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Summer is here, so let the party begin!We can't believe it's time for the Annual Twilight Dance Series at the Santa Monica Pier already either, but here it is and you know what that means. . . Food, Music, Drinks a whole lot of fun and yes, you heard right, FREE frickin' bikes from your local Santa Monica Boutique Bike Shop — Bike Attack.When Does The Party Start?First concert is on July 11th at 7pm and every Thursday all through Summer!When it comes to activities at the Santa Monica Pier, these summer concerts top the list. No joke, this is a great time for all. Just relax and listen to great …
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