Bike Attack – The Bike Shop That Has It All

Posted by Bike Attack on Oct 26th 2025

Bike Attack – The Bike Shop That Has It All

Two store fronts. Two websites. One powerhouse of cycling expertise.

Bike Attack has been redefining what a real bike shop can be since 1994.
With physical locations in Santa Monica and Playa Vista, and two dynamic online stores — bikeattack.com and electricbikeattack.com — this award-winning retailer has become the name for bicycles and electric bikes across Los Angeles, Orange County, Santa Barbara, and San Diego.

Two Websites, One Mission

Bike Attack runs two distinct yet connected online destinations:

  • BikeAttack.com – the main site for everything on two wheels:
    traditional bikes, electric bikes, mountain, gravel, road, kids’, and hybrid models — plus apparel, accessories, and expert service.

  • ElectricBikeAttack.com – the go-to shop exclusively dedicated to the booming electric bike world.
    It’s where riders explore the newest technology, compare models, and find expert advice from one of the country’s most experienced e-bike retailers.

This dual-site approach makes Bike Attack unique: it serves both the traditional cycling community and the rapidly growing electric mobility movement, without diluting its focus on quality or service.

Dominating the SoCal E-Bike Market

Established in Berlin in 1994 and proudly rooted in California since 2005, Bike Attack has steadily grown to dominate the electric bike market in Southern California.
From Santa Monica to Culver City, from Orange County to Santa Barbara, and even reaching San Diego, Bike Attack is known as the place where cyclists come for:

  • Knowledgeable, Bosch and Shimano -certified technicians

  • A carefully curated lineup of bikes and e-bikes across all budgets

  • Genuine customer service from riders who live and breathe cycling

Bike Attack’s physical presence and reputation make it stand out in a sea of online-only sellers.
Instead of receiving a heavy bike in a box, customers enjoy in-store assembly, test rides, fitting advice, local warranty support, and free 30-day adjustments.

From Everyday Bikes to Elite Machines

One of Bike Attack’s greatest strengths is its unmatched range of models and price categories:

Bread-and-Butter Bikes for Everyday Riders

Brands such as Marin, Aventon, and Velotric bring affordable, stylish, and reliable options for commuting, fitness, or weekend cruising.
These are the brands that get riders hooked on cycling — practical, durable, and accessible.

Mid- and High-End Bikes for Enthusiasts

For performance-oriented riders, Bike Attack carries the world’s most respected names:

  • Cannondale – American engineering meets precision and power.

  • Scott – lightweight innovation and Swiss performance.

  • Bianchi – Italian design and racing heritage since 1885.

  • Tern – compact cargo and folding e-bikes for modern urban life.

From city commuters to gravel explorers, from electric cargo bikes to carbon road machines — Bike Attack’s selection ensures that every cyclist finds their match.

Why Consumers Love Bike Attack

Here’s why riders consistently choose Bike Attack over big-box or online-only competitors:

  1. Expertise Across All Terrains – Whether it’s urban commuting, mountain trails, or coastal rides, the staff knows how to match bikes to real-world terrain.

  2. One-Stop Convenience – Find both regular and electric bikes, gear, apparel, and maintenance under one roof.

  3. In-House Service & Support – Certified mechanics and e-bike specialists handle everything from tune-ups to diagnostics and warranty repairs.

  4. Test Rides & Fitting – Try before you buy — something no online-only retailer can offer.

  5. Community Roots – Bike Attack supports local events, group rides, and cycling education, creating a true community hub for riders.

For the Modern Rider: The Electric Advantage

With e-bikes becoming the new mobility standard, Bike Attack has built its reputation as a trusted e-bike authority.
The store is a certified dealer and service center for top e-bike systems including Bosch, Shimano, Bafang, TQ, and Mahle.

Shoppers can explore the latest models like:

  • Aventon Level 3 and Aventure 3 – powerful, torque-sensor equipped commuter bikes

  • Velotric Discover 2 and Nomad 2X – comfortable long-range touring e-bikes

  • Tern GSD and Quick Haul – family-friendly electric cargo bikes

  • Cannondale Mavaro Neo and Scott Sub Active eRide – high-end urban performance

Every e-bike is professionally assembled, tuned, and test-ridden before it reaches the customer.

A Local Partner, Not Just a Seller

In today’s market flooded with online listings and “factory-direct” promises, Bike Attack remains a refreshing alternative — a real store with real people.

Consumers benefit from:

  • On-site repairs and diagnostics

  • Warranty guidance and battery safety checks

  • Trade-in and financing options (Synchrony, Affirm)

  • Test rides along Santa Monica’s coastal paths or Playa Vista’s bike lanes

When you buy from Bike Attack, you’re investing not just in a bike — you’re joining a cycling community with decades of knowledge and commitment behind it.

Why Bike Attack Leads the Way

  • Founded: 1994 in Berlin, relocated to California in 2005

  • Locations:

    • Bike Attack Electric: 2904 Main Street, Santa Monica, CA 90405

    • Bike Attack Playa Vista: 12775 W Millennium, Playa Vista, CA 90094

  • Websites:

With nearly three decades of expertise, Bike Attack continues to push the boundaries of what a modern bike shop can be — merging European cycling roots with California innovation and lifestyle.

The Bottom Line

From affordable everyday bikes to elite electric mobility machines, from in-store service to nationwide online reach, Bike Attack gives riders something truly rare:
a store that has it all, knows it all, and cares about every ride.

Whether you’re exploring Santa Monica’s beach paths, conquering LA’s canyons, or simply commuting sustainably — Bike Attack is your ride partner for life.

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