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Downhill test ride of the new GT Sensor Pro 650b in the Santa Monica Mountains above Pacific Coast Highway by downhiller Ericson of Bike Attack.Result: Great light weight carbon bike that corners well and rides smoothly. …

Purefix has been a trusted name in the fixed-gear bike arena for years, so when they married up their quality bikes with solar activated glow in the dark paint, well — Let's just say there's a new way to shine when the sun sets in Cali.The Zulu may be more basic in nature as a fixie when compared to multi-gear road bikes, but this urban bike is anything but basic in style and the components it does have are quality making it's $399 retail price one of the biggest bang for your buck values around.The Zulu has a high tensile steel frame that is built to last and designed for comfort in urban rid …
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For off road biking the wheel set is essentially one of the most important parts of the bike. This fact has led to the increasing popularity of the 650B or 27.5” wheel size. Recently, bicycling.com featured an article by Matt Phillips titled, “Giant Bets Big on 27.5” Wheels” and while there is a lot of great information in that article — Giants’ Big Bet is a relatively safe one.As Matt states in his article, Giant was one of the last big bike companies to get on board with the 29er, and while they haven’t missed the boat completely on the 650B, they are still coming in on the back side of a wh …
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 In case you haven't heard we've been giving away a lot of bikes lately. If you feel like you may have missed out, then come visit us at pretty much any local Santa Monica event — we're pretty active in the community. You can find us every Thursday at the Concerts at the Pier.Congrats to Beth who just won this custom Purefix Bogey at the Tour da Arts festival. Thanks to everyone who showed up for this event, we had a great time.Liz showed up one recent Thursday evening and went home with this beautiful Manhattan cruiser. You can see in the picture that we're pretty visible even at night.A …
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There are a lot of things to love about Santa Monica; the beach, the art, the music, the community and of course the bikes. So what would happen if we combined all of those things into one epic event? You have the opportunity to find out at the Santa Monica Museum of Art’s fifth annual Tour da Arts. If you appreciate art or are a lover of fun, then this event will take you on a fun-filled ride of music, dance, and art. What is the Tour da Arts?In short, this is a bicycle-themed festival with emphasis on the art and fun. This festival however, is also a tour by bike, as the name suggests. Th …
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