BMC was founded 1994 in Switzerland surrounded by the watch-making industry. The relationship to performance cycling began when BMC began supplying the Swiss professional road racing team Phonak Cycling. Rihs took over BMC in 2000 with the vision of building a carbon production facility to produce the ‘Porsche of race bikes’, and so he did. The factory changed how the company approaches bike manufacturing and over the years, it has evolved into the Impec Advanced R&D Lab. Precision engineering and an innovative approach to research and development are at the core of BMC and no other cycling manufacturer has so many tools at its disposal under one roof.
BMC is a Swiss, Premium, Performance Cycling manufacturer of road bikes, lifestyle bikes, mountain bikes and now electric bicycles. Established in 1994, the company employs approximately 120 people worldwide. It is headquartered in Switzerland where it also has its very own carbon production and R&D facility the Impec Advanced R&D Lab.
BMC’s bikes are ridden by the world’s top athletes including Tour de France winner 2011 Cadel Evans and the 2014 World XCO champion - Julien Absalon.
Since 2018 BMC also produces high end performance electric bikes in the categories: Road Bike, Mountain Bike and Lifestyle.
BMC bicycles and electric bikes are available at Bike Attack Playa Vista and Bike Attack Electric, Santa Monica.
Bike Attack serves the cycling community in Santa Monica, Venice, Marina Del Rey, Playa Del Rey, Playa Vista, Mar Vista, Culver City, Inglewood, Manhattan Beach, Redondo Beach, Malibu, West LA and Beverly Hills and is an international online dealer.